The return of the Ford Bronco is a craze. With Ford going on the record saying that it will make EV versions of its most iconic models, there’s growing speculation that an electric Bronco is in the works.
The Detroit News fanned the fires about a Bronco EV with a story today about the retro SUV’s reveal next week. The hometown newspaper mostly focused on the cult-like following of vintage Bronco enthusiasts.
Dave Pericak, director of enterprise product line management for Ford’s Icons division, said:
Excuse me, but what’s more relevant and modern than an EV? If a Ford Mustang can be an EV, then why not a Bronco? Arguably, the Bronco is at least already an SUV. So it would have been the better match for a large electric sport-ute with off-road capability. There would be more than ample room for a giant battery pack.
Instead, when Ford reveals the family of three new Broncos, it will have to announce its internal-combustion fuel economy. Not exactly “relevant, modern, and new technology.”